28+ Years. Nine Companies.
One Craft.

Oct 2022 – Present · Chennai, India

LEDL Motors

General Manager, Marketing & Growth (Domestic & Export)

Leading marketing and growth for industrial electric motors across India and international markets.

• ▸Building and scaling dealer and distributor networks across India, with structured market entry into East Africa, West Africa, Italy and the GCC.
• ▸Launched an exclusive B2B e-commerce portal for India-based stockists, supporting digital lead generation, order flow and dealer engagement.
• ▸Designed and rolled out the ACR framework (Attract, Convert, Retain) for lead generation, structured conversion and long-term retention.
• ▸Owns product positioning across IE2 to IE5 efficiency categories, SEO-led demand creation, and CRM adoption across sales teams.

Aug 2021 – Sep 2022 · Colombo, Sri Lanka

TAAS Agencies Limited

Head of Commercial

Ran commercial operations for imports from India and Japan, secondary sales in Sri Lanka and cross trades into Africa.

• ▸Implemented strategic pricing to grow revenue and market share.
• ▸Streamlined logistics, cutting lead times by 15% and saving costs.

Mar 2013 – Jun 2021 · Chennai, India

UNI MO Exports (UCAL Group)

General Manager

Eight years building export lines for one of India's established auto component groups, promoted to General Manager.

• ▸Developed a 500-part Euparts range for Tenneco India, expanding reach to the EU, Belarus, Sri Lanka, the UK and Italy.
• ▸Led market entry for Rane Madras in Sri Lanka.
• ▸Launched new product lines: gas springs, flex pipes and antiviral textiles with HeiQ Viroblock, across B2B and B2C channels.

Jul 2009 – Feb 2013 · Chennai, India

Independent Practice

Automotive Sales Consultant

Independent consulting on demand creation and inventory management for auto component retailers, built on Theory of Constraints.

• ▸Advised retailers dealing Bosch engine oils, AMCO batteries, UIIC automobile insurance and UCAL carburetors.

Aug 2006 – Jul 2009 · Chennai, India

Rane Group (Rane Brake Lining)

Head Exports, OEM & Aftermarket

Took Indian brake linings into new international markets.

• ▸Led entry into Turkey and Tunisia, introduced a new product line in the UK.
• ▸Acquired the first OEM customer at TMD Germany.

Oct 2005 – Aug 2006 · Chennai, India

MRF

Head Exports, APAC

Ran APAC exports for India's largest tire maker.

• ▸Developed a new product for Singapore's container transportation segment.
• ▸Entered the Indonesian market and secured SNI plant approval.

Aug 2001 – Oct 2005 · Tamil Nadu, India

Tata Hitachi Construction Machinery

Branch Head (Senior Officer TM-1 to TM-2)

From officer to branch head, selling construction machinery across Tamil Nadu.

• ▸Secured the first institutional Back Hoe Loader sale to Tirunelveli Corporation, beating JCB over a six-month pursuit.
• ▸Set up the Madurai area office and held 80% market share in excavators against a 50% target.

Dec 1998 – Jul 2001 · Chennai, India

Concorde Motors & VST Motors (Tata Motors dealers)

Sales Executive, Cars

Sold Tata cars, month after month, and pushed penetration into upcountry Tamil Nadu.

Nov 1997 – Nov 1998 · Chennai, India

Agil Freight Logistics

Junior Sales Executive

The first sales job: monthly targets, a bag, and a city to cover. Everything since started here.